Ladder + LeBron James: Don’t Shortcut The Process
Our friends at Label Maker tasked us with the post-production for the Ladder campaign “Don’t Shortcut the Process” featuring co-founder LeBron James. The videos highlight Ladder’s pre-workout, hydration, and recovery drinks that keep LeBron at the top of his game.
Client: Ladder
Agency: Label Maker
Edit + Sound Design: Josh Reed
Social Cuts
We also edited down the original video to create smaller cuts for social media (6, 15, and 30 second versions). We created the videos in horizontal, square, and vertical layouts so these could be enjoyed on all screens and platforms. These are just a sample of the full deliverables.
The video was posted on Instagram and Facebook by both Ladder and LeBron James. LeBron’s Instagram post alone had over 820,000 views.
