Animated Explainer Video
Cover Me
When Cover Me approached us, they faced a challenge: their product was still in development. They needed a compelling way to showcase its functionality and value to investors and customers—without a completed physical prototype. Animation was the perfect solution.
Directed by bluepic
Design + Illustration: Jake Page
Animation: Kyle Martinez
Music + Sound Design: sanctus
Voiceover: Matt Davis
AWARDS
Silver Addy Winner - 2021 West Michigan American Advertising Awards
The Challenge
Without a tangible product to film, live action video production was not an option. Cover Me needed a visual storytelling approach that could accurately represent their product, demonstrate its key features, and generate excitement before it even hit the market.
Our Approach
We worked closely with the Cover Me team to turn their vision into a dynamic animated video. Our process involved:
Concept Development & Scripting – Collaborating with the client to define the video’s narrative and key messaging.
Storyboarding – Creating detailed frames to map out the animation sequence and ensure clarity in storytelling.
Animation Production & Sound Design – Bringing the concept to life with smooth motion, engaging visuals, and clear explanations of how the product works.
Design & Animation
The Results
Although Cover Me’s product was still in development, having an animated explainer video allowed them to effectively communicate their vision to potential investors and customers. The video served as a powerful marketing tool, providing an informative and engaging way to showcase a product that didn’t yet exist.
Conclusion
This project reinforced the power of animation as a storytelling tool—especially for products that haven’t hit the market yet. By transforming an idea into an animated narrative, we helped Cover Me bridge the gap between concept and reality. If you’re looking to bring an idea to life before it’s physically available, animation can be the key to making it tangible and memorable.