We collaborated with Taproot Pictures to create six dynamic spots for GMC’s Echoing Expertise campaign, delivering seamless VFX across all videos.

A key visual element in each spot was a dramatic transition — moving from an overhead drone shot of rocky terrain into a computer screen. Working closely with the Taproot team, we crafted a digital-inspired effect that smoothly connects the rugged landscape to the data chart on the screen.

We also handled various effects, including screen replacements for tablets and phones, car dash tracking and replacement, and reflection removal in the wheels, ensuring each shot looked polished and professional.

Client: GMC
Agency: Taproot Pictures
Dir: Brett Warkentien
EP: Josh Carrasquillo
Producer: Shannon Strange
Director of Photography: Jeff Sukes
VFX: Josh Reed